Analysis of Real Digipacks

Completing this task enabled me to gain a much wider perspective on what a professional digipak should include and be styled like. Each digipak that I have chosen is very different and contrasts to the others that I have included in my presentation. As I state in the presentation, I think that my favourite digipak out of the ones I have chosen to analyse is the ‘Marina and the Diamonds’ one as I really like the way the text is manipulated to work around the artist and her positioning.

Analysis of Students Print Work

This first link is to my presentation of previous students digipack designs. I have looked at a couple of different ones to gain a wider perspective about the digipacks as a whole as when trying to brainstorm ideas about my own digipack I found it quite difficult and straining. I’ve looked at more students digipacks than I have analysed in this post but these are two which I found really effective and professional looking.

This second link shows you the four magazine adverts that I’ve chosen to analyse. I will go on to look at each of them in more detail now but will be referring back to the pictures that you can see in the presentation. The reason that I chose to look at quite a few of the magazine adverts is because I’m trying to gain as wide a perspective as possible from that year at A2. I also haven’t used any of the same people in order to see what kind of performance and variety of quality was used throughout the year at media.

The first magazine advert is quite clearly clown themed with the artist wearing clown makeup and the text beneath him reading ‘Tears of a Clown’. I like how the white is the ‘whitest’ and how the black is the ‘blackest’ it creates such a strong contrast between the two which I think makes the advert even more effective in attracting an audiences attention.

The next advert from a previous student that I decided to look at is broadcasting the band The Kinks. I really like the alternative feel that the advert gives off and the strong colours of red and blue make it almost quite old fashioned in my opinion. I think it looks like something that a group like Madness would do, or that’s what it reminds me of.

The Robbers advert for the band The 1975 has a very dark vibe coming off from it. Which could mostly be shown from the roaring fire in the middle of the advert – which is also the brightest colour which is featured in the advert. The fire is surrounded by pitch black which makes it stand out even more and I like that the fire is quite suggestive and conceptual, leaving the imagination to link the rest of it together.

The final advert shown in the presentation is my favourite out of the four as I think the blending skills which morph the tigers face and the human face together as one. I think that this magazine advert is really effective in creating mystery and attracting an audience.

Analysis of Real Main Task

The existing music video that I have chosen to analyse is Habits (also known as ‘Stay High‘) by Tove Lo. The song is a pop and electropop song which features a minimaland upbeat electronic instrumentation. The music video was directed by Motellet Film and was filmed at a Swedish club for three days.

The main aspect I really like about this music video is that the director said to the artist and those featuring in the music video that there was ‘no specific direction’ – so he was able to gather a lot of natural footage. This is definitely an aspect which I’m hoping to achieve during the production of my own music video to Jamie T’s; Joan of Arc. I love how natural and relaxed all of the people in the music video are because in my opinion I think that it’s the most effective footage there is. I love this music video and I really like the song and although the genre and song I’m creating is very contrasting to the music video that I’ve chosen to analyse I’m certain I can take inspiration from it and effectively imitate particular aspects of it.

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The two screenshots that I’ve taken from the official music video, I think do a really good job at demonstrating just how free and natural yet professional and of high quality the music video is. I’m really aiming for my music video to be fun and relaxed but I obviously want it to be as professional as possible and also of high quality. Looking at this music video has really helped me to gain a clearer and more vivid perspective of what I want my own music video to be like and what I want it to say to my target audience.

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As shown in the two screenshots above the music video ensures that the protagonist portrays a strong variety of emotions i.e. happiness, sadness and lust. Instead of being ‘just’ fun it also sends a strong message about what alcohol can do to the body and that it can cause people to behave differently or even irrationally to how they normally act. I really like the fact that the music video sends a strong message but keeps the video fun and interesting at the same time; its not serious. The video is relaxed, casual and most important professional which are all aspects that I am aiming to achieve in my own music video.

 

Analysis of Students Blog

I have chosen to look at a variety of previous students blogs in order to see how my blog should be presented and what it should include. All of the blogs that I looked at included the variety of posts that I have to include on my blog this year. The blogs that I’ve chosen below are all presented very neatly and have organised each of their blog posts into categories and sub-categories which I think makes it even easier to navigate your way around each of the pages.

I really enjoyed going through some of the previous years work because it helped me to gather a lot of information and inspiration when I had to set up and post on my own blog. I think that the three blogs shown below (belonging to Lois Evans, Ellisse White-Oliver and Ross Golding) are all presented in a really professional and fulfilled way and all contain what they are supposed to , which is definitely something which I’m hoping my blog can include as well.

Below are some screenshots of a few of the blogs that I looked at from last years Media A2 Students:

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Analysis of Previous Students Work

I have chosen to look at Hannah Alley’s music video from the year 2014. Whilst I don’t think that I am going to do a music video myself, watching hers there are a lot of points I like the look of and if I was to do something similar, feel like I could adapt them to fit what I aim to do. Watching Hannah’s video has given me a lot of ideas specifically about camera work and angles if I chose to a documentary but it has also given me a few ideas about what I actually want to include in my video i.e setting, people, clothing. Whilst some things may look a little expired as Hannah’s video was over two years ago, I have still gained a lot of ideas on how i can make mine run as smoothly as I think Hannah’s did.

One aspect in particular which I really like is the continuous fading of certain videos, parts overlap and fade over one another which I think creates a really professional and sentimental feel. As the music video is for quite a romantic song, by Ellie Goulding I think that this is even more so effective and appropriate. Additionally, having her final video side-by-side of her third edit of her video makes it abundantly clear how much she has improved and everything that she changed, even in the slightest.

When directly comparing the third and final edits of the video, colour is a very vital and important aspect. The final edit of the video seems to have enhanced a lot of the colours making them extremely vivid and brighter than in the third edit where a few of the colours were actually quite dull. However the footage in both edits is the same and both of the edits tell a very clear love story which is easy to follow and not too ambiguous, whereas some music videos can be. Hannah’s video also uses slow motion in several parts of it which I think is a really effective technique as it builds tension and makes it more dramatic to view.

Overall, I really liked Hannah’s music video and found it really interesting to watch as it made me think about what I wanted to include in my own project. Regardless of whether I do a music video or not, I found it very helpful and it definitely gave me inspiration for my own. I hope that I am able to achieve something of this quality or even higher when attempting my own media project.