Brand Guidelines

The presentation above details my initial ideas to do with fonts, colours and the overall brand that I’m hoping my advert, digipak and music video will give. I have kept the actual album and the name of the artist the same to keep authenticity. Aditionally to this, in my advert I am planning to have the eyes (all partial face) of all the people involved in shooting but feature a well known name and album (Demi Lovato) so I’m hoping that this will create a storytelling effect and add some meaning to the magazine advert and digipak especially. I’m still experimenting with some fonts as I’m trying to find some that pair together the best – I will posting my progress with this as I go ahead.

Magazine Advert Sketches

This is my first sketch for my magazine advert promoting the album ‘Trick’ for the artist Jamie T. Drawing the sketch has helped me to gather more information on how I want my artist to be presented to my target audience and what I want my advert and digi-pack to say.

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Digipack Sketches

This is my digipack sketch for my artist’s album – Trick. This gives an outline of what content I’m aspiring to recreate on my final digipack. I set it out in the same way the final digipack would be set to make it easier for me to recreate but have attached them as two separate images so that those viewing my blog can view them in a more efficient way.

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Chosen Locations

Whilst I haven’t began to shoot my music video, I have had to complete a variety of tasks which demonstrate how I am planning it. A large part of the thought process is choosing appropriate and fitting locations to film in, something which I have given a lot of thought to. At the moment I have several locations in mind where, ideally I would like to shoot but I will have to see how well lighting is and how convenient filming there would actually be.

Location 1: Haydon School Black Box Theatre

This isn’t where I’m planning on shooting a large part of my music video but I am thinking of shooting a few key scenes there as long as I have the right lighting and angles. I think that the black box theatre is a really good place to shoot because I will be able to control lighting which will make or break a whole scene or piece of film.

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Location 2: London

I’ve chosen London to be one of my locations for filming, specifically around or near Camden as I think that this matches the tone and genre of the artist and his song. The atmosphere I’m going for is very specific and I think that this location in particular will help me achieve this. Even though I want quite an evening or night vibe, I will ensure to complete all of my shooting during the day so that the footage is clear and I can alter the lighting manually during the editing process. I like the real life atmosphere that the city has and I think this is reflected on camera, I also like how busy it is which I’m hoping will help me in various parts of my film.

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Location 3: Harefield

A road off of the main one, provides a very autumnal and beautiful setting of fields and a small river. I really like the setting and think given the right times I would be able to get some good footage here. Once again I will have to make sure that I shoot my footage here at the right time so that it’s not too dark when I need to edit the video together. If I need to make it darker to make sure the footage looks like how I envision it, then I am able to alter all of these settings.

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Location 4: Cabin Area and Outside

In my treatment, I have planned for a fair bit of my filming to take place outside and in a small cabin. Attached are the pictures of the area I have in mind but I will have to film some test shots to see how they will pan out. However if filming is unable to work in these locations due to lighting or any other unforeseen problems then I will have to move locations.img_1396img_1398

Storyboarding

Whilst I don’t think that story-boarding my entire music video will be productive as it is an incredibly time consuming task, I have taken the time to storyboard a couple of scenes that I’m planning to shoot as I think that this will be helpful.

Below are the storyboards that I have sketched out, detailing a couple of the scenes I’m hoping to feature in my video.

Here is the first sequence of storyboarding which I’ve done which details Tom (the main actor in my music video) in the black box theatre at Haydon. In the series of screenshots that you can see below, it shows Tom from a number of different shots, finally with confetti being thrown over him from both sides. During the editing process I’m aiming to have this footage in slow motion and reverse – using the clip more than once. Reshooting this scene will be manageable especially since I will be using another person to help me with the set up and ‘behind the scenes’, this will be Rhianne. Having an extra person to work behind the scenes and follow my instruction for how to help with the footage is going to be really helpful. Myself and Rhianne are not shown in the storyboards as the two of us will be working exclusively behind the scenes, making Tom the main focus of camera and my storyboard.

Here, my second sequence of storyboarding shows the scenes in my shot for shot list describe as: ‘Shot of camera following behind a small crowd of people (9-13 people, mixed genders) IN EDIT = Colour flashes that change as the distance between them does – Each distance = NEW COLOUR (red, green, blue, yellow and purple)’. I’m planning to shoot this particular footage in London or around Camden to create more of a crowded atmosphere which I think will work really well.

Shot List and Analysis of Lyrics

Below is my Shot for Shot list of the song Joan of Arc by Jamie T:

PROLOGUE

0:00-0:05 – SHOT ONE, TWO, THREE, FOUR & FIVE (one for each change)

  • No lyrics at this time

Shot of camera following behind a small crowd of people (9-13 people, mixed genders) IN EDIT = Colour flashes that change as the distance between them does

  • Each distance = NEW COLOUR (red, green, blue, yellow and purple)

VERSE ONE

0:06- 0:08 – From the Hamilton to the A3

SHOT SIX

  • Inside room (cabin like area) stand in centre

SHOT SEVEN

  • Circle round the room for full lyric

0:09-0:13 – She must have been about 17 going on 18

SHOT EIGHT

  • Camera walks outside door

SHOT NINE

  • Turns back to look at Tom

SHOT TEN

  • Close up of Tom (non-direct address)

SHOT ELEVEN

  • Zoom out and turn to door again

0:14-0:17 – They used to undercharge her at the overpass

SHOT TWELVE

  • Continue walking out cabin step

SHOT THIRTEEN

  • Sit in one of chairs outside cabin looking at rest of people sitting in chairs alongside them

SHOT FOURTEEN

  • Camera turns to look up to sky

0:18-0:22 – Cigarettes taste best when they taste like daydreams

SHOT FIFTEEN

  • (New location; change to London) – Walking behind people (Tom, Dylan etc.)

SHOT SIXTEEN

  • Two different distances one fairly close then one at a much greater distance, lost in crowd maybe?

0:23-0:27 – But the days are long gone now

SHOT SEVENTEEN

  • Mid Close up of Tom sitting in Cabin (non-direct address) him interacting with others; not camera – on sofa camera on floor by TV

0:28-0:31 – But she still looks back

SHOT EIGHTEEN

  • Inside room (cabin like area) stand in centre and circle round the room for full lyric in opposite direction as it span before REVERSE

MUSIC CHANGE

0:32-0:42 – Back to the first ever boy she loved, who didn’t love her back

SHOT NINETEEN

  • Mid close up of Tom in studio (non-direct address)

SHOT TWENTY

  • Tom full body shot, standing in studio (non-direct address) talking to someone behind camera, casual

SHOT TWENTY-ONE

  • On ‘who didn’t love her back’ lyric; SLOW MOTION confetti thrown over Tom IN STUDIO

CHORUS ONE

0:43-0:45 – My Joan of Arc

SHOT TWENTY-TWO

  • Back to cabin area– mid close up of Tom sitting outside (non -direct address)

0:46-0:50 – A martyr in my bed

SHOT TWENTY-THREE

  • Mid close up of Tom with other girl(s) on bench by side gate

SHOT TWENTY-FOUR

  • Camera (sped up) leaving through side gate

SHOT TWENTY-FIVE

  • Once left through side gate; the second camera reaches actual gate, cute straight to next shot in field

0:51-0:55 – There’s three kind words, She never heard said

SHOT TWENTY-SIX

  • Whole 4 seconds spent running through field at medium pace ALONE – NO ONE ELSE AROUND, early evening time, red, yellow autumnal tones? Turns to slower pace before cutting to black then moving to next shot – ONE SHOT

BREAK

0:56-1:00 – (NO LYRICS)

SHOT TWENTY-SEVEN

  • No lyrics at this time

Shot of camera following behind a small crowd of people (9-13 people, mixed genders) IN EDIT = Colour flashes that change as the distance between them does

  • Each distance = NEW COLOUR (red, green, blue and yellow)

VERSE TWO

1:01-1:04 – I was caravans, bands, cans and backseats

SHOT TWENTY-EIGHT

  • Outside in garden? Lying on floor; staring up at sky

1:05-1:09 – She was more diazepam, trams, tans and spreadsheets

SHOT TWENTY-NINE

  • Spinning round in field

SHOT THIRTY

  • Spinning round in cabin

SHOT THIRTY-ONE

  • Spinning round outdoors

1:10-1:13 – Looking back then we both laugh

SHOT THIRTY-TWO

  • GO-PRO camera needed; looking down into cup and drinking from it

1:14-1:19 – Funny how you never give a fuck when you’re 20

SHOT THIRTY-THREE

  • Mid close up of Tom starts to ‘glitch’ colour starts to change (slightly to a dark red maybe burgundy colour)

1:20-1:23 – But she was alone then

SHOT THIRTY-FOUR

  • NEW LOCATION; ducks hill offside road gazing out of water
  • Clearly alone, empty area; no one else around

1:24-1:27 – And it still makes her mad

SHOT THIRTY-FIVE

  • Continued location; throwing stones into water

MUSIC CHANGE

1:28-1:38 – How the boys used to lead her on, Just to get in her pants

SHOT THIRTY-SIX

  • Full body shot of Tom in studio, casual (non-direct address)

SHOT THIRTY-SEVEN

  • SLOW MOTION confetti thrown over Tom IN STUDIO

CHORUS TWO

1:39-1:41 – My Joan of Arc

SHOT THIRTY-EIGHT

  • Back to being OUT STUDIO; Location = field
  • Calm pace going through field

1:42-1:46 – A martyr in my bed

SHOT THIRTY-NINE

  • Calm pace going through street of London

1:47-1:50 – Her lonely heart

SHOT FORTY

  • Walking behind group of people from a distance still in London

1:50-1:56 – Can find it hard to forgive and forget

SHOT FORTY-ONE

  • Trying to catch up to them – lost in crowd and clearly cold

SHOT FORTY-TWO

  • See hand reach out but is ignored

1:57-1:59 – The love she once had

SHOT FORTY-THREE

  • Stops in tracks, people get further away
  • Turns to a blur – OUT OF FOCUS

2:00-2:04 – Would run as soon as he read

SHOT FORTY-FOUR

  • Running down more empty path; still in London

2:05-2:09 – Those three kind words, She never heard said

SHOT FOURTY-FIVE

  • Whole 4 seconds spent running through field at medium pace ALONE – NO ONE ELSE AROUND, early evening time, red, yellow autumnal tones? Turns to slower pace before cutting to black then moving to next shot – ONE SHOT

BREAK

2:10-2:14 – (NO LYRICS)

SHOT FORTY-SIX

  • No lyrics at this time

Shot of camera following behind a small crowd of people (9-13 people, mixed genders) IN EDIT = Colour flashes that change as the distance between them does

  • Each distance = NEW COLOUR (red, green, blue and purple)

VERSE THREE

2:15-2:18 – So from the anagrams to the flat keys

SHOT FORTY-SEVEN

  • Walking through stone filled path

2:19-2:23 – Spend most of our time now counting back from 30

SHOT FORTY-EIGHT

  • Suddenly cut to opening of Ducks Hill location staring down then camera turns up to reveal location

2:24-2:27 – My old mate Terry just got discharged

SHOT FORTY-NINE

  • Ducks Hill location shot staring at shoes (tatted boots)
  • No upper body shown

2:28-2:32 – At her majesty’s pleasure he was never that cosy

SHOT FIFTY

  • Shows walking away – shot still focused on shoes

2:33-2:36 – But these older days we know now

SHOT FIFTY-ONE

  • Shot staring out onto the water during the daytime; MOVEMENT of water and wind

2:37-2:41 – Though they’re not all that

SHOT FIFTY-TWO

  • Shot staring out onto the water at sunset; MOVEMENT of water and wind

MUSIC CHANGE

2:42-2:51 – They’re some of the best ever days, that’ll ever have

SHOT FIFTY-THREE

  • REVERSE confetti shot of it being thrown over tom IN STUDIO

CHORUS TWO

2:52-2:54 – My Joan of Arc

SHOT FIFTY-FOUR

  • In studio close of ‘glitch’ of Tom

2:55-3:00 – A martyr in my bed

SHOT FIFTY-FIVE

  • Carry on from previous shot; changes to mid shot
  • Shows him laughing; natural

3:01-3:04 – Her lonely heart

SHOT FIFTY-SIX

  • Different close mid shot or close up of Tom off to side talking to someone off camera
  • New location – London

3:05-3:09 – Can find it hard to forgive and forget

SHOT FIFTY-SEVEN

  • Over the shoulder shot?? Blurred out shoulder of other person = Tom as pure focus
  • Still in London

3:10-3:13 – The love she once had

SHOT FIFTY-EIGHT

  • Zoom out of Tom still up London fade to complete no focus

3:14-3:18 – Would run as soon as he read

SHOT FIFTY-NINE

  • Whole 4 seconds spent running through field at medium pace ALONE – NO ONE ELSE AROUND, early evening time, red, yellow autumnal tones? Turns to slower pace before cutting to black then moving to next shot – ONE SHOT

3:19-3:23 – Those three kind words, she never heard said

SHOT SIXTY

  • Tom back IN STUDIO giving direct address to camera NO CONFETTI, flashes lighting changes not colour but darker and then lighter for the full five seconds

MUSIC CHANGE

BREAK

3:24-3:30 – (NO LYRICS)

SHOT SIXTY-ONE

  • No lyrics at this time

Shot of camera following behind a small crowd of people (9-13 people, mixed genders) IN EDIT = Colour flashes that change as the distance between them does

  • Each distance = NEW COLOUR (green, blue, yellow and purple)

SHOT SIXTY-TWO

LAST SHOT – 3:26-3:30

  • Last seconds = Director X style letterbox close NO FADE – STRAIGHT CUT (think Iggy Azalea’s Black Widow @ end)

END OF SONG