Music Video Directors
Director X; Julien Christian Lutz
Director X, ‘X’ or Little X, is well-known for his high budget and very usually distinctive music videos which he commonly produces for pop and hip-hop artists. Some of these being; Drake, Little Mix, T.I, Iggy Azalea, Justin Bieber, Nicki Minaj, Fifth Harmony, Usher, R Kelly, Rihanna and Sean Paul. At the moment he is represented by DNA based in Hollywood but in 2015 he founded his own production company – Creative Soul in Toronto (Canada).
In Director X’s videos, his trademark is tweaking the letterbox format; as opposed to just using black bars on the top and bottom of the frame to frame the image. A lot of Director X’s video actually begin or end closing vertically or horizontally just like a letterbox.
Some of Director X’s most popular videos are from the past few years are:
- ZAYN – Like I would
- Rihanna ft Drake – Work
- T.I – Mediocre
- Fifth Harmony – Work From Home
- Drake – Hotline Bling
- Iggy Azalea – Fancy
- Kendrick Lamar – King Kunta
Whilst Director X has been making music videos since 1998, in 2001 he directed Destiny Child’s Bootylicious s well two of Usher’s music videos, one of R Kelly’s and several others.